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Game-Changing Strategies: The Impact of Digital Marketing in Sports
In today’s fast-paced digital age, the world of sports has witnessed a revolutionary transformation thanks to the power of digital marketing.
Betting apps have revolutionized the gambling industry by offering easy access to a wide range of sports and casino games from the comfort of one’s home.
IPG Mediabrands India launches ‘Media Responsibility Index’
IPG Mediabrands, the media holding company under Interpublic Group, has introduced its first Media Responsibility Index (MRI) in India. Developed in collaboration with IPG Mediabrands and its intelligence arm, MAGNA, the MRI aims to raise awareness and establish a higher industry standard for advertising safety, benefiting both brands and consumers. It serves as a valuable…
Read More1702 Digital bags AOR duties of SBI Securities
Recognizing the crucial role of a robust digital presence in effectively serving clients, banking giant SBI Securities has entered into a partnership with the digital marketing agency 1702 Digital. Under this collaboration, 1702 Digital will offer App Store Optimization (ASO) and Search Engine Optimization (SEO) services to SBI Securities. The primary objective of this partnership…
Read MoreIndia ad market projected to grow 14.5% driven by digital: Dentsu report
The Indian advertising market is anticipated to experience a 14.5% growth, reaching $12.0 billion in 2023, marking the country’s third consecutive year of double-digit growth, according to a report by Dentsu. This positions India as the fastest-growing ad market in the Asia Pacific region. Digital advertising is identified as the primary driving force behind this…
Read MoreData Humanization: How it empowers brands
While regulations on privacy and consumer data are under scrutiny and reinforcement, brands continue to have access to vast amounts of data, ranging from purchase and browsing history to customer demographics, locations, and economic activity. Consumers are considered a valuable source of data, and brands increasingly utilize machine learning and AI to craft hyper-personalized purchase…
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